A lot of research has gone into this project. The designers had to go through a series of marketing documentation in order to understand thoroughly the car brand Citroën. Through all the work they found our that the car brand had some values they wanted to express but could not and so they sat and made up a design of an electric tricycle that apparently defines the missing values. It is like a cycle but is a tricycle with a heated saddle, electric engine and a lock on the handle bar as well as a basket up front.
